Massimo Dutti
A Must S/S 24
Brand
ProjectA Must S/S 24
Date
Jul 2024
Description
Massimo Dutti presents 'A Must S/S 24,' a fashion campaign featuring model Nora Attal. The series leans into a clean, editorial aesthetic, utilizing natural light to emphasise the tactile qualities of linen and suede garments against minimalist architectural settings. Photographer Carlos Folmo captures the collection across varied backdrops, from stark white walls adorned with bougainvillea to vibrant, glazed ceramic tiling. The production, featuring casting by Ariadna Gazquez and makeup by Gloria Rico, maintains a warm, earthy tone throughout the visual narrative.
Style
Editorial, Vertical, Clean, Warm
Techniques
Natural light
Industries
Designer Fashion
Color
Cream
Context
Advertising Campaign, Lookbook
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