Massimo Dutti: A Must S/S 24
Brand
Date
Jul 2024
Description
Massimo Dutti presents 'A Must S/S 24,' an editorial fashion campaign featuring model Nora Attal. The imagery highlights the collection's focus on tactile textiles, including linen shirting and suede outerwear, set against architectural backdrops and organic floral elements. Photographer Carlos Folmo employs natural light throughout the series to define the season's aesthetic, which leans into earthy, clean tones. Supporting the production, Gloria Rico provided makeup artistry, with casting directed by Ariadna Gazquez.
Style
Editorial, Vertical, Clean, Warm
Techniques
Natural light
Industries
Color
Cream
Context
Advertising Campaign, Lookbook
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