Massimo Dutti
A knitted statement
Brand
ProjectA knitted statement
Date
May 2025
Description
Massimo Dutti presents 'A knitted statement,' a fashion portrait series that explores the textures of relaxed knitwear and essential menswear staples. Photographed by Carlos Moreno, the project relies on a clean, editorial approach to highlight the collection's earthy tones and minimalist forms. The campaign features model Valentin Humbroich, whose grounded presence is paired with soft, natural light to emphasize the craftsmanship of the garments. With casting directed by Ander Gaztelu, the imagery maintains a cohesive, commercial aesthetic across a series of studio portraits.
Style
Vertical, Clean
Techniques
Natural light
Background
White Seamless
Context
Lookbook
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