Massimo Dutti: A knitted statement
Brand
Date
May 2025
Description
Massimo Dutti's 'A knitted statement' serves as a focused fashion campaign that highlights the label's seasonal knitwear. The project features model Valentin Humbroich in a series of studio portraits that emphasize relaxed tailoring and clean textures. Photographer Carlos Moreno captures the collection through a commercial lens, utilizing soft natural light to bring out the earthy tones and detailed fabric weaves of the polo shirts. Casting direction by Ander Gaztelu anchors the editorial series, maintaining a consistent aesthetic across all portraiture.
Style
Vertical, Clean
Techniques
Natural light
Background
White Seamless
Context
Lookbook
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