Massimo Dutti: 2025 SPRING SUMMER EDITORIAL

May 2025

Massimo Dutti’s Spring Summer 2025 editorial campaign leans into a minimalist aesthetic, focusing on the intersection of sharp architectural tailoring and refined, contemporary styling. Captured by photographer Robin Galiegue and directed by Romain Wygas, the series presents a study of form against stark, neutral studio backdrops. The imagery relies on directional lighting to accentuate the textures of layered suiting, suede, and knitwear. Featuring entertainers and models such as Gene Gallagher and Jacqui Hooper, the project maintains a restrained, monochrome-forward visual language. Stylists Jodie Barnes and Virginie Benarroch curate a collection of structured blazers and monochromatic sets, while hair stylist Kalle Eklund and makeup artists Karim Rahman and Marie Duhart provide the final polish. The campaign employs clean, high-contrast compositions and chiaroscuro techniques to highlight the collection's modern silhouette.

Clean, Editorial, Vertical

White Seamless

Lookbook