Massimo Dutti

May 2025

The Massimo Dutti 2025 Spring Summer Editorial is a study in minimalist structure and modern tailoring. Photographed by Robin Galiegue and directed by Romain Wygas, the campaign leans into a clean, graphic aesthetic, featuring entertainer Gene Gallagher and model Jacqui Hooper in a series of highly controlled studio environments. The imagery utilizes a neutral palette and stark studio lighting to emphasize the silhouettes and textures of the collection. With fashion styling by Jodie Barnes and Virginie Benarroch, the editorial integrates monochromatic portraiture and high-contrast, chiaroscuro-inspired lighting to highlight crisp architectural lines and contemporary menswear and womenswear pieces. Detailed grooming contributions from hair stylist Kalle Eklund and makeup artists Karim Rahman and Marie Duhart complete the refined, restrained mood.

Clean, Editorial, Vertical

High Street Fashion

White Seamless

Lookbook