Zara

Jul 2026

Zara’s MARY X ZARA fashion campaign features model Mary Ukech in a series of editorial vignettes that lean into seasonal minimalism. Photographed by Paolo Steve, the project captures a sun-drenched atmosphere through a mix of high-contrast studio portraiture and warm, outdoor lifestyle settings. The series utilises clean, vertical compositions to highlight architectural lines and summer-ready textures, including lightweight knitwear, linen, and structured tailoring. By contrasting saturated blue and orange palettes against bright neutral backgrounds, the work maintains a sharp, commercial focus on the garment details and silhouettes. The execution relies heavily on natural light to define the space, ranging from direct overhead sun to soft, ambient studio illumination.

Editorial, Vertical, Warm, Clean

Natural light

High Street Fashion

Outdoor Pool

Advertising Campaign