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  • ·Marni Magic Mountain 2025 Campaign by Ryan Simo
Brand
Marni
ProjectMarni Magic Mountain 2025 Collection
Model Modou Wade in a beige knit vest and ombre denim trousers posing in front of an illustrated backdrop for Marni.

Marni Marni Magic Mountain 2025 Collection 2025

Associated creatives

Ryan Simo
Ryan SimoPhotographer
Matei Octav
Matei OctavDirector
Sergio Cattivelli
Sergio CattivelliArt Director
Massimo Gamba
Massimo GambaHair Stylist
Andrea Severino Sailis
Andrea Severino SailisMakeup Artist
Modou Wade
Modou WadeModel

Tags

modou wadeblack male modelmale model posingbeige knit vestknit sweater vestombre denim pantsdip dye jeanswide leg denim trouserslight blue collared shirt

Description

Ryan Simo photographs model Modou Wade for the Marni Magic Mountain 2025 Collection campaign. Wade poses against a large illustrated backdrop featuring skiers and a leaping deer graphic, styled in a camel textured knit sweater vest layered over a light blue collared shirt with dip-dyed wide-leg denim trousers. Art directed by Sergio Cattivelli, the studio composition balances playful high-fashion styling with graphic brand typography.

Style

Vertical, Commercial, playful, Graphic

Techniques

Typography

Industries

Luxury Fashion Houses

Color

Beige (40%)
Sky Blue (35%)
Off-White (20%)

Background

Set-dressed

Context

Advertising Campaign