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Brand
Marni
ProjectMarni Magic Mountain 2025 Collection
Modou Wade and a female model clasp hands in knitwear beneath a graphic red frame and Marni logo against a white studio background.

Marni Marni Magic Mountain 2025 Collection 2025

Associated creatives

Ryan Simo
Ryan SimoPhotographer
Matei Octav
Matei OctavDirector
Sergio Cattivelli
Sergio CattivelliArt Director
Massimo Gamba
Massimo GambaHair Stylist
Andrea Severino Sailis
Andrea Severino SailisMakeup Artist
Modou Wade
Modou WadeModel

Tags

marni campaignmarnimodou wadetwo models holding handstwo modelsmodels holding handsbrown ribbed cardiganribbed cardiganbrown cardiganbeige knit vestknit vestblue button down shirtblue shirt

Description

A creative campaign photograph for the Marni Magic Mountain 2025 collection, shot by photographer Ryan Simo with art direction by Sergio Cattivelli. The composition features model Modou Wade positioned inverted from above, clasping hands with a red-haired female model viewed from a low angle. Both wear layered textured knitwear, including ribbed brown cardigans, vests, and structured caps. Bold red geometric framing elements and the Marni wordmark overlay the frame against a clean white studio backdrop.

Style

Vertical, Commercial, Graphic, Geometric

Techniques

Typography

Industries

Luxury Fashion Houses

Color

Camel (40%)
Sky Blue (30%)
Off-White (20%)

Background

White Seamless

Context

Advertising Campaign