Malibu: Don't Drink and Dive Sun Glasses
Brand
Date
Jan 2025
Description
Malibu introduces the 'Don't Drink and Dive' campaign, a commercial project developed with creative input from Wieden+Kennedy London. The film captures a relaxed, outdoor aesthetic, leaning into a warm color palette and bright natural light to define its visual tone. The production features a protagonist styled in knit eyewear and tropical accents, set against a backdrop of palms and clear skies. Supporting the project, WracK handled production duties, with Time Based Arts managing VFX, music and sound design by Leland, and additional work from WORK UK.
Style
Horizontal, Commercial, Warm
Techniques
Natural light
Industries
Color
Pure White
Scarlet
Background
Park
Context
Advertising Campaign, TVC / TV Commercial
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