Malibu
Don't Drink and Dive Sun Glasses
Brand
Date
Jan 2025
Description
Malibu's 'Don't Drink and Dive' campaign takes a lighthearted approach to summer leisure within the food and beverage sector. The spot features a protagonist relaxing in a striped lounge chair, accessorised with distinctive knit sunglasses and a tropical cocktail. Developed by agency Wieden+Kennedy London, the production leans into bright, natural light to establish a warm, outdoor atmosphere. With production support from WracK and visual effects by Time Based Arts, the commercial employs a vibrant aesthetic to highlight the brand's seasonal identity.
Style
Horizontal, Commercial, Warm
Techniques
Natural light
Industries
Alcoholic Beverages
Color
Pure White
Scarlet
Background
Park
Context
Advertising Campaign, TVC / TV Commercial
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