Malibu: Don't Drink and Dive
Brand
Date
Jan 2025
Description
Malibu's 'Don't Drink and Dive' campaign leans into a bright, summer-centric aesthetic to deliver its messaging. Produced with Wieden+Kennedy London, the spot utilizes live-action technique to capture a leisure-focused scene by a poolside, emphasizing clean visuals and high-contrast natural light. The narrative centers on a man in a branded bathrobe navigating a sunny deck, showcasing the brand's association with relaxed, warm environments. The project integrates contributions from WracK, Time Based Arts, and Leland to refine the final commercial output.
Style
Horizontal, Commercial, Warm, Clean
Techniques
Natural light
Industries
Color
Pure White
Background
Outdoor Pool
Context
TVC / TV Commercial
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