Malibu
Don't Drink and Dive
Brand
ProjectDon't Drink and Dive
Date
Jan 2025
Description
Malibu's Don't Drink and Dive campaign channels a leisure-focused narrative through a high-contrast commercial spot. Developed by agency Wieden+Kennedy London, the film leans into a clean, horizontal aesthetic that highlights the brand’s atmosphere. The production, supported by WracK and Palma Pictures, utilizes natural light to frame a poolside setting. Post-production and VFX were managed by Time Based Arts, while the soundscape was curated by Leland, creating a cohesive visual and auditory experience for the alcoholic beverage brand.
Style
Horizontal, Commercial, Warm, Clean
Techniques
Natural light
Industries
Alcoholic Beverages
Color
Pure White
Background
Outdoor Pool
Context
TVC / TV Commercial
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