Malibu
Don't Drink and Dive Speedo
Brand
ProjectDon't Drink and Dive Speedo
Date
Jan 2025
Description
Malibu introduces its 'Don't Drink and Dive' campaign, a commercial initiative designed to encourage mindful consumption through a distinct visual aesthetic. The film centres on a beachside scene, captured with a clean, live-action technique, where a central figure is shown crocheting a branded red garment against a warm, sun-drenched backdrop. Developed by agency Wieden+Kennedy London, the production features work by WracK, with post-production delivered by Time Based Arts and sound by Leland. The project uses an overhead perspective to maintain a consistent, composed visual framing throughout.
Style
Horizontal, Commercial, Warm, Clean
Industries
Alcoholic Beverages
Color
Crimson
Pure White
Forest Green
Background
Sandy Beach
Context
Advertising Campaign, TVC / TV Commercial
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