Malibu: Don't Drink and Dive Slidders
Brand
Date
Jan 2025
Description
Malibu introduces its latest creative initiative, 'Don't Drink and Dive Sliders,' featuring custom red crocheted footwear designed for poolside relaxation. The commercial leans into a bright, summer-ready aesthetic, captured under natural light to accentuate the textures of the bespoke slip-ons. The production was spearheaded by Wieden+Kennedy London, with production services provided by WracK. The film features post-production work from Time Based Arts and sound design by Leland. The execution relies on vibrant color grading to ground the product within an outdoor, warm-weather environment.
Style
Horizontal, Commercial, Warm
Techniques
Natural light
Industries
Color
Cherry
Background
Outdoor Pool
Context
TVC / TV Commercial
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