Malibu: Don't Drink and Dive Bucket Hat
Brand
Date
Jan 2025
Description
Malibu introduces its latest initiative, 'Don't Drink and Dive,' with a commercial spot centered on beach-side leisure. The campaign features a protagonist equipped with a branded red knitted bucket hat, reinforcing the message within a relaxed, coastal setting. Produced by WracK with creative oversight from Wieden+Kennedy London, the film utilizes live-action techniques to capture its summer aesthetic. The production leans into warm, natural light and vibrant color grading to ground the responsible messaging in a casual outdoor environment, with post-production and sound design provided by Time Based Arts and Leland respectively.
Style
Horizontal, Commercial, Warm, Golden Hour
Techniques
Natural light
Industries
Color
Crimson
Beige
Background
Sandy Beach
Context
TVC / TV Commercial
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