Malibu
Don't Drink and Dive Bucket Hat
Brand
Date
Jan 2025
Description
Malibu leans into summer aesthetics with the 'Don't Drink and Dive' campaign, a commercial project focused on responsible social messaging. The film features a relaxed beach setting, leveraging natural light and warm, golden hour tones to establish its coastal tone. Developed in collaboration with Wieden+Kennedy London, the live-action spot uses playful styling to frame its core message. Production was handled by WracK, with post-production and visual effects provided by Time Based Arts. Audio and sound production was completed by Leland, with additional support from WORK UK.
Style
Horizontal, Commercial, Warm, Golden Hour
Techniques
Natural light
Industries
Alcoholic Beverages
Color
Crimson
Beige
Background
Sandy Beach
Context
TVC / TV Commercial
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