Malibu introduces its latest initiative, 'Don't Drink and Dive,' with a commercial spot centered on beach-side leisure. The campaign features a protagonist equipped with a branded red knitted bucket hat, reinforcing the message within a relaxed, coastal setting.
Produced by WracK with creative oversight from Wieden+Kennedy London, the film utilizes live-action techniques to capture its summer aesthetic. The production leans into warm, natural light and vibrant color grading to ground the responsible messaging in a casual outdoor environment, with post-production and sound design provided by Time Based Arts and Leland respectively.
