Malachela: Brand Identity

Dec 2023

The brand identity for Malachela translates a playful, character-driven narrative across a diverse range of touchpoints. Executed with a focus on high-contrast graphic design, the project integrates bold black typography against vibrant orange and deep red backdrops to establish a distinct visual presence within the Food & Beverage industry. From out-of-home advertising and billboards to tactile packaging and menu systems, the work employs consistent iconography and minimalist layouts. The design incorporates custom illustrations of stylized figures and barrel-inspired characters, balancing a raw, commercial feel with clear information architecture. This cohesive system spans physical print, digital mockups, and environmental signage, ensuring the brand identity remains legible across various scales and materials.

Horizontal, Commercial, Clean

Typography