Malachela

Dec 2023

The brand identity for Malachela translates a food and beverage concept into a cohesive visual system across print, packaging, and out-of-home advertising. Developed with graphic design by Human, the aesthetic leans into high-contrast minimalism, utilizing a punchy palette of matte black, white, and vibrant orange to anchor the look. Central to the project is a series of custom character illustrations—whimsical, barrel-like figures that appear throughout the brand collateral. This playful iconography is paired with bold typography and clear information architecture, visible across menu layouts, beverage cans, and carrier boxes. The execution makes extensive use of natural light and raw textures, from craft paper shopping bags to industrial billboard structures, ensuring the identity remains tactile and grounded in a commercial context.

Horizontal, Commercial, Clean

Typography