Brand
ProjectBrand Identity

Malachela Brand Identity 2023
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Description
Three orange-red cardboard beer carrier boxes are arranged diagonally on a clean white studio background with sharp shadows cast to the left. The packaging features bold black typography including the brand name Malachela, the phrase this must be my chela, and drink good beer alongside a small circular logo and a whimsical barrel character illustration. The heavy paper texture of the boxes is visible under bright studio lighting. The composition is captured from a high-angle perspective, emphasizing the structural design of the custom packaging.