Maisonette: Brand Identity

Mar 2022

Maisonette’s brand identity project integrates a cohesive visual system across e-commerce and retail touchpoints. The project combines product photography with whimsical, hand-drawn vector illustrations and a vibrant color palette to establish a playful, editorial presence. Key visual elements include bold graphic overlays, clean typography using GT Walsheim and Canela Deck typefaces, and dynamic motion graphics. Creative production for the identity involved contributions from graphic design studio Decade, with illustration work by Bill Rebholz, Jessie Wong, and Karl-Joel Larsson. Kendall Rumph provided motion design expertise, ensuring a fluid application of the brand across digital assets. The execution leans into a clean, minimalist layout paired with artistic, illustrative textures to maintain an engaging commercial aesthetic.

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