Maisonette

Mar 2022

Maisonette’s brand identity project integrates a playful, illustrative language with high-contrast commercial design to build a cohesive retail presence. The visual system leverages bold vector graphics and whimsical character work, balancing flat-color aesthetics with editorial photography to communicate its e-commerce offering across diverse digital touchpoints. The identity leans into a clean, minimalist structural approach, utilizing specific typefaces such as GT Walsheim Regular and Canela Deck Light. These typography-led designs are complemented by hand-drawn textures and fluid motion graphics, which add a tactile, dynamic quality to the brand’s static and video assets. Key contributions include graphic design from Decade, with illustrative support provided by Bill Rebholz, Jessie Wong, and Karl-Joel Larsson. Motion design was led by Kendall Rumph, resulting in a cohesive set of animations and layouts that span from promotional triptychs to interactive social assets.

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E-commerce Platforms