Diana's Seafood introduces a comprehensive brand identity that centers on bold typography and vibrant, stylized illustration. The project establishes a distinct visual language across physical packaging, outdoor advertising, and motion assets, leaning into clean, minimalist graphic design to define the brand's market presence.
The visual system utilizes a tactile color palette of rich blues, greens, and reds, complemented by vector-based illustrations of marine life and culinary elements. By integrating commercial photography with clean motion graphics and vector animation, the identity maintains a consistent, modern aesthetic across all touchpoints.
Wedge led the graphic design, with illustration contributed by Bill Rebholz. The project's photographic and motion capture was handled by Michael Kazimierczuk and Garrett Naccarato.
