Diana's Seafood

Mar 2025

Diana's Seafood presents a refreshed brand identity that centres on bold typography and vibrant, vector-style illustration. The project spans packaging design, outdoor advertising, and motion graphics, utilizing a palette of deep reds, greens, and blues to establish a distinct visual language. Wedge led the graphic design efforts, collaborating with illustrator Bill Rebholz to define the brand's aesthetic. Photography by Michael Kazimierczuk and Garrett Naccarato brings a clean, tactile approach to the product and lifestyle imagery, integrating natural light and layered compositions to showcase the seafood range. The resulting suite includes everything from minimalist motion animations to large-scale billboard layouts.

Horizontal, Commercial, Clean

CPG / Packaged Food