Model wearing dark sunglasses, fuzzy textured cropped sweater, black skirt, and fishnet stockings against white seamless backdrop

Model wearing a metallic fire helmet, grey draped top, and layered olive trousers against an outdoor industrial backdrop.

Model standing outdoors with arms outstretched wearing beige cargo pants and a light top against an industrial wall

Top-down view of several pairs of low-top sneakers in assorted colors arranged on a concrete ground surface.

A blonde model kneeling on a sandy beach wearing a white puffer jacket and a light blue scarf.

Model with long blonde hair wearing an oversized dark blazer and green sculptural heels on a paved tarmac surface.

Model with long blonde hair in a fringed beige top and brown trousers posing before a corrugated metal wall

Model with blonde bob wearing a textured dark brown shaggy coat outdoors against an overcast sky

Model in long brown fringed textured garment and heels standing on asphalt against a grassy landscape

Model with long blonde hair in a grey knit sweater and wide taupe trousers posing on a striped crosswalk holding a duck-shaped bag

Model in sunglasses and varsity jacket squatting on a sidewalk curb next to a paved street for Maison Mihara Yasuhiro.

Model in black dress wearing fishnet tights and platform boots standing against white backdrop

Model with long blonde hair seen from behind wearing black textured scarf and oversized dark denim jeans.

Model wearing dark sunglasses, olive green bomber jacket, and dark hoodie outdoors against an open landscape.

Model in oversized brown coat and black beret standing before a brick storefront.

Model wearing green quilted boots and cargo pants posing against a concrete wall with a small leather dinosaur toy

Model in layered yellow t-shirt and plaid skirt holding up a matching scarf in front of a bus

Model with long blonde hair in oversized black sweatshirt and paint-splattered baggy jeans posing outdoors with two toy dog figurines.

Model wearing oversized denim jacket and skirt leaning against a bare tree in a grassy meadow

Model wearing dark sunglasses and a grey faux-fur jacket holding a banana phone and a black leather handbag.

Maison Mihara Yasuhiro Fall 2025 Ad Campaign 2025

About

The Maison Mihara Yasuhiro Fall 2025 ad campaign is a masterclass in avant-garde luxury fashion, blending high-concept editorial minimalism with an unexpected, playful edge. Captured through the lens of photographer Jumbo Tsui and orchestrated by director and stylist Yukari Ota, the campaign leans into the brand's signature aesthetic of distorted silhouettes and tactile experimentation. Set against a backdrop of desaturated industrial landscapes and stark, neutral studio environments, the visuals emphasize the complex layering of fuzzy textures, distressed denim, and oversized tailoring that defines the collection. A recurring motif of whimsical, miniature animal figurines and surreal props creates a striking juxtaposition against the raw, urban settings, grounding the high-fashion imagery in a uniquely approachable, conceptual space. The technical execution relies heavily on soft natural light to highlight the intricate fabric choices, while the occasional use of studio strobe enhances the sculptural quality of the footwear, specifically the brand's iconic warped-sole sneakers. By balancing meticulous commercial composition with a candid lifestyle sensibility, the project achieves a distinctive narrative flow. This collection is a visual dialogue between utility and artifice, where structured bomber jackets and voluminous trench coats meet fishnet detailing and vibrant, quilted platform boots, ultimately reinforcing the label's reputation for subversive design within the modern luxury fashion landscape.