Maison Mihara Yasuhiro Fall 2025 Ad Campaign 2025

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This photograph for the Maison Mihara Yasuhiro Fall 2025 ad campaign features a blonde model kneeling on a sparse sandy beach under an overcast sky. The subject wears a voluminous white puffer jacket paired with a light blue scarf tied neatly at the neck. The composition captures a subdued coastal atmosphere with the distant horizon meeting the grey ocean. Direction and styling by Yukari Ota with photography by Jumbo Tsui.