Maison Mihara Yasuhiro Fall 2025 Ad Campaign 2025

Description

This image from the Fall 2025 ad campaign for Maison Mihara Yasuhiro features a model outdoors in an open landscape setting with a grassy foreground and distant traditional Japanese architecture. The model wears dark rectangular sunglasses, an oversized olive green satin bomber jacket over a dark distressed hoodie, and fishnet tights. The overcast daylight provides soft, even illumination across the scene, highlighting the varied textures of the satin outerwear and the knitted fabric. The composition frames the subject in a vertical orientation, capturing a contemporary fashion moment captured by photographer Jumbo Tsui with styling by Yukari Ota.

Style

Editorial, Vertical, Desaturated

Techniques

Natural light

Industries

Streetwear

Color

Background

Meadow

Context

Advertising Campaign