Numero Tokyo

Jul 2025

Numero Tokyo’s fashion editorial, What if...? 未来へタイムワープしてみたら……？, explores a futuristic narrative through a series of contrasting environments. Photographer and creative director Jumbo Tsui brings the project to life by juxtaposing human models with autonomous robotics against urban landscapes, ranging from overcast roadside settings to gritty night scenes. The series utilizes Editorial techniques and varying lighting moods, including direct flash photography and diffuse natural light, to establish a raw, documentary-inspired aesthetic. Featuring model Mona Kawasaki, the project integrates high-fashion styling by Aika Kiyohara, with grooming provided by hair stylist Tomi Kono and makeup artist Yumi Endo.

Editorial, Vertical

Editorial