Magda Butrym Winter Blush Campaign 2025

About

Magda Butrym’s Winter Blush campaign presents a refined look at seasonal layering through a series of editorial portraits. Featuring model Alicja Tubilewicz, the work centers on the interplay between tactile materials and sharp, sculptural silhouettes. The imagery contrasts smooth leather and metallic gowns against heavy wool knits and plush fur, set against both clean, minimalist studio backdrops and stark, snowy landscapes. Photographers and directors Tatiana and Karol employ soft, diffused lighting to emphasize the material textures and intricate details of the collection. The campaign incorporates minimalist aesthetics and editorial framing, highlighting structural elements like fringed skirts and ornate floral metalwork through clear, focused compositions. Makeup artist Marianna Yurkiewicz provides a polished finish to the series.