Madawaska

Jul 2023

LG2 developed a comprehensive brand identity for Madawaska, an alcoholic beverage line. The project establishes a cohesive visual language across packaging, merchandise, and promotional materials. The design centers on bold, custom typography that bridges retro aesthetics with modern, clean lines, applied consistently across aluminum cans, apparel, and tactile brand collateral. The creative direction employs a mix of studio-lit product renders and moody, location-based imagery within a brewery setting. This identity leverages minimalist layouts and distinct color palettes to maintain a polished look across diverse brand applications, from apparel and stickers to large-format posters and industrial packaging.

Commercial, Horizontal, Clean

Alcoholic Beverages

Advertising Campaign