Under Armour’s latest sports campaign, 'Protect This House,' highlights the intensity of the basketball experience. The film captures the rhythm of the game, moving from the quiet focus of locker room preparation to the high-energy action of the gymnasium court.
Produced by Far & Away with creative development by LG2, the project employs a dynamic mix of handheld tracking shots and intimate portraits. The visual language relies on natural gymnasium lighting and a clean, cinematic approach to frame both athletes and fans in their element.
