Ashton

Aug 2024

Ashton introduces a refreshed brand identity that centres on a bold, monochromatic red and white palette across its food and beverage establishments. Developed by agency LG2, the visual system leans into minimalist graphic design, incorporating clean sans-serif typography and consistent architectural applications to unify the brand presence. The project spans physical touchpoints, from exterior facade signage and interior spatial design to food packaging and apparel. By utilising a vibrant, high-contrast aesthetic—captured with clean studio lighting and natural light—the identity establishes a modern, cohesive look for the fast-food chain. Graphic design elements, including custom typography and thematic iconography, are applied throughout, grounding the brand in a bright, contemporary visual language.

Vertical, Clean, Commercial

Advertising Campaign