Ashton’s brand identity overhaul, executed by the agency LG2, establishes a bold visual language rooted in a high-contrast monochromatic red and white palette. The project spans across environmental design, custom packaging, and branded apparel, creating a cohesive aesthetic that leans into minimalist typography and clean geometric lines.
From the architectural exterior of the storefront to the interior spatial design, the work integrates dimensional signage and custom neon elements. The identity system is applied consistently across carry-out packaging and uniforms, utilizing a direct, utilitarian graphic approach that emphasizes the brand’s local heritage.
