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BrandMadawaska
ProjectBrand Identity
Close-up of a dark grey baseball cap with a retro Madawaska patch beside an array of colorful brand stickers featuring trees.

Madawaska Brand Identity 2023

Associated creatives

LG2
LG2Graphic Design

Tags

madawaska baseball capbaseball capmadawaska brand identitybrand identitylogo design

Description

This image showcases the brand identity for Madawaska, designed by LG2 as part of a comprehensive branding project. On the left, a dark grey structured baseball cap features a prominent woven patch displaying the Madawaska brand name in bold retro typography above horizontal orange and brown stripes. On the right, a collection of colorful branded stickers and decals are displayed, featuring forest illustrations, geometric borders, and vintage-inspired color palettes. The composition highlights the tactile quality of the merchandise and the cohesive visual language of the brand identity.

Style

Horizontal, Commercial, Clean, Retro

Techniques

Typography, Vector

Color

Jet Black (60%)
Camel (20%)
Burnt Orange (20%)

Context

Advertising Campaign, Website / Web