Madame Flavour
Website Relaunch
Jan 2021
The Madame Flavour website relaunch project features a series of commercial product photographs that elevate the brand's tea offerings through a blend of artisanal still life and organic, botanical compositions. Led by creative director and photographer Rebecca Newman, the imagery leans into a clean and textured aesthetic, utilizing natural light to highlight the intricate details of the packaging and fresh ingredients. Prop stylist Ray The Tall One complements this approach, curating a variety of scenes that range from whimsical and minimalist arrangements to moodier, low-key environments. The work incorporates a mix of high-speed photography, organic styling, and polished digital rendering, ensuring each piece communicates a distinct narrative while maintaining the brand's cohesive and artisanal visual identity.
Vertical, Commercial, Clean
Natural light
Beverages
E-commerce / Product
