Madame Flavour: Website Relaunch

Jan 2021

For the Madame Flavour website relaunch, photographer and creative director Rebecca Newman delivers a series of commercial product photographs that elevate the brand's premium tea offerings. The campaign leverages an organic and clean aesthetic, utilising soft natural light and textured backgrounds to create depth and focus. Working in collaboration with prop stylist Ray The Tall One, the imagery spans a variety of moods, from earthy botanical arrangements featuring moss and jasmine to sophisticated, moody compositions with brass and smoked elements. These visuals effectively integrate product packaging with tactile props, such as ceramic teaware and rustic wooden surfaces, to establish an artisanal identity. Throughout the series, technical techniques such as high-speed freeze and chiaroscuro lighting are employed to maintain visual variety while ensuring the packaging remains the central hero. The project maintains a cohesive brand narrative across its diverse display of teas, utilising a mix of organic staging and polished, studio-style arrangements.

Vertical, Commercial, Clean

Natural light

E-commerce / Product