KFC: Kwench Your Thirst
Brand
Date
Feb 2025
Description
KFC launches a new beverage line with 'Kwench Your Thirst,' a high-energy campaign centered on a rave event staged within a Manchester restaurant. The project leans into nightlife aesthetics to frame the product, blending retail environments with the pulse of live music. The commercial utilizes neon lighting to define the space, capturing fast-paced crowd movement and drone footage of the event. Agency partners Uncovered and The Manual directed the creative execution, which integrates cinematic live-action techniques with graphic text overlays to promote the new iced drink range.
Style
Vertical, Cinematic, Neon
Techniques
Drone footage
Industries
Color
Magenta
Jet Black
Background
Retail Store
Context
TVC / TV Commercial
Associated creatives
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