KFC
Kwench Your Thirst
Brand
ProjectKwench Your Thirst
Date
Feb 2025
Description
KFC launches its latest drink line with 'Kwench Your Thirst,' a high-energy campaign centered on a rave held within a Manchester restaurant location. Developed by agencies Uncovered and The Manual, the film captures the intersection of nightlife culture and fast-food retail environments. The commercial utilizes vibrant neon lighting and fast-paced editing to establish its atmosphere. Integrating vertical cinematic sequences with drone footage and live-action techniques, the project focuses on the kinetic energy of a crowd during a product launch event.
Style
Vertical, Cinematic, Neon
Techniques
Drone footage
Industries
Fast Food
Color
Magenta
Jet Black
Background
Retail Store
Context
TVC / TV Commercial
Associated creatives
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