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Hyundai: INSTER Makes Its UK Debut on Socials

Date

Jul 2025

Description

Hyundai introduces the Inster to the UK market through a social-first campaign that documents the vehicle's debut on city streets. The project leans into a documentary-style approach, capturing the interplay between the compact orange EV and its environment. Featuring a blend of vertical, live-action footage, the campaign incorporates dynamic drone shots and clean, natural-light street scenes. The creative direction, led by the team at Uncovered, positions the vehicle within an everyday urban context alongside on-camera talent.

Style

Documentary, Vertical, Action, Clean

Techniques

Drone footage

Industries
Color
Pure White
Jet Black
Navy
Background

Street

Context

Social Media / Short Form Video

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