Cadillac

ANZ Range 30"

Brand

Date

Mar 2026

Description

Cadillac chronicles its design evolution in the ANZ Range 30" spot, tracing the brand's aesthetic lineage from classic convertibles and vintage miniatures to its current electric vehicle portfolio. The film captures the Lyriq, Optiq, and Vistiq models against stylized studio backdrops, emphasizing interior craftsmanship and exterior light geometry. The production features creative input from 72andSunny Sydney, with Austin Studio and Chee Productions managing the shoot. The visual narrative relies on clean, polished live-action techniques to bridge the gap between historical design and contemporary EV innovation, complemented by sound design from Sonar Music and Trailer Media, and VFX work by Carve and Stitch.

Style

Horizontal, Commercial, Clean, Polished

Industries

Electric / EV

Color

Jet Black

Medium Grey

Background

White Seamless

Context

TVC / TV Commercial