Cadillac: ANZ Range 30"

Brand

Date

Mar 2026

Description

Cadillac explores its design heritage and future trajectory in this 30-second commercial spot. The film bridges the gap between historical automotive legacy and the current electric vehicle lineup, featuring the Lyriq, Optiq, and Vistiq models. The execution leans into a polished, live-action technique, transitioning from vintage miniature models and classic convertibles to high-definition exterior and interior shots. Detailed close-ups emphasize craftsmanship, ranging from leather textures to panoramic sunroofs and dynamic lighting profiles, supported by controlled studio production. Produced by Austin Studio and Chee Productions, the creative direction was led by 72andSunny Sydney. The project includes sound design and music contributions from Sonar Music and Trailer Media, with VFX and post-production handled by Carve and Stitch.

Style

Horizontal, Commercial, Clean, Polished

Industries

Electric / EV

Color

Jet Black

Medium Grey

Background

White Seamless

Context

TVC / TV Commercial