Brex: Brand Identity
Brand
Date
Aug 2025
Description
Studio Freight developed a comprehensive brand identity system for the fintech company Brex. The design suite spans digital interfaces, print assets, and environmental advertising, unifying the brand's visual presence across corporate cards, mobile applications, and urban displays. Characterized by a minimalist aesthetic, the project employs precise typography, vector-based motion graphics, and a distinct orange-and-red gradient palette. The execution balances high-contrast product photography with clean UI layouts to present financial software in a modern, accessible format.
Style
Horizontal, Commercial, Clean, Minimalist
Industries
Color
Jet Black
Pure White
Associated creatives
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