Bullpen
Brand Identity
May 2025
Studio Freight developed a comprehensive brand identity for Bullpen, a project operating within the apps and digital platforms space. The work establishes a cohesive visual language centered on a high-contrast palette of vibrant green and dark navy, utilizing clean vector elements and minimalist iconography to capture the dynamic energy of crypto-culture. Execution across the identity leverages bold typography and modular UI illustration to maintain consistency from small-scale mobile interfaces to large-format digital out-of-home advertising. The brand system incorporates playful, internet-native motifs and motion graphics to create an approachable yet professional presence across both physical and digital touchpoints.
Horizontal, Commercial, Clean
Apps & Digital Platforms
Solid Colour
