Luka Zeichmann Brand Identity 2020

Description

This image showcases a brand identity project for Luka Zeichmann, featuring a rectangular brown paper card angled on a curved beige studio surface. The card displays white typography with the German text AUSDRUCK DER NATUR and a hand-numbered edition mark of 31/50 in the corner. Soft directional lighting casts a distinct, sharp shadow onto the textured background below. The composition emphasizes minimal forms, warm neutral tones, and tactile paper finishes.

Style

Horizontal, Commercial, Warm, Minimalist

Techniques

Natural light

Color

Background

Paper Texture

Context

Advertising Campaign