Luar

Oct 2025

The JBW x Luar collaboration presents a series of editorial portraits that blend avant-garde apparel with luxury accessories. Focused on textural contrast and precise silhouettes, the campaign utilizes a warm, neutral studio environment to foreground complex wardrobe choices, including feathered outerwear and crystal-encrusted garments. Photographer Claudio Robles captures the collection through a lens of refined detail, complemented by fashion styling from Keyla Exclusa and hair styling by Jadis Jolie. Designer Raul Lopez provides the creative vision for the pieces, which are characterized by layered metallic timepieces, sculptural jewelry, and polished beauty direction. The project leans into editorial, clean, and moody aesthetics, utilizing soft, directional lighting to accentuate material finishes.

Editorial, Vertical, Warm, Clean

Soft Light

Textured Backdrop

Advertising Campaign