Aritzia: Sweatfleece
Brand
Date
Oct 2024
Description
Aritzia presents Sweatfleece, a fashion editorial campaign that leans into a nostalgic aesthetic through its exploration of retro office environments and minimalist studio settings. The project features photography by Claudio Robles, capturing model Laura Reyes in a series of monochromatic, casual apparel sets that emphasize clean lines and textile textures. Utilizing soft directional lighting and a muted, desaturated palette, the imagery integrates vintage computing equipment to ground the collection in a distinctively analog, retro-inspired atmosphere. The campaign balances commercial product focus with editorial composition, favoring a clean, uncluttered visual narrative.
Style
Editorial, Vertical, Clean
Industries
Context
Lookbook
Associated creatives
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