Aritzia
Sweatfleece
Brand
ProjectSweatfleece
Date
Oct 2024
Description
Aritzia showcases its Sweatfleece collection through a series of editorial images that blend contemporary high street fashion with a distinct retro office aesthetic. Photographed by Claudio Robles and featuring model Laura Reyes, the campaign captures the versatile loungewear in both curated studio environments and nostalgic workplace settings. The project utilizes clean, soft directional lighting to emphasize the textures and tailoring of the monochromatic apparel sets. By pairing minimalist garment styling with vintage computing hardware, the imagery creates a cohesive, muted aesthetic that bridges modern comfort and early computing nostalgia.
Style
Editorial, Vertical, Clean
Industries
High Street Fashion
Context
Lookbook
Associated creatives
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