Love Local Scotland: Milngavie
Brand
Date
Jan 2025
Description
Love Local Scotland highlights the town of Milngavie in this promotional campaign, focusing on the intersection of independent retail and outdoor recreation. The film features the town's shopping streets, dining destinations, and proximity to green spaces, including the West Highland Way arch. Produced by AdSmart from Sky, the project utilizes drone footage and live-action technique to document the town's architecture and local movement. The visual language maintains a clean aesthetic, capturing the community's activity in a series of dynamic cuts across commercial and natural settings.
Style
Horizontal, Commercial, Warm, Clean
Techniques
Drone footage
Industries
Color
Jet Black
Pure White
Navy
Background
Street
Context
Advertising Campaign, Social Media / Short Form Video
Associated creatives
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