Louis Vuitton
Luna
Brand
ProjectLuna
Date
Jan 2025
Description
Louis Vuitton explores the interplay between iconic design and contemporary geometry in the Luna campaign. The project features a series of live-action vignettes centered on the brand's monogram luggage and leather goods, presented within minimalist, architectural environments. Directed with a polished, high-contrast aesthetic, the film utilizes atmospheric lighting—shifting between clean, neutral tones and deep red washes—to highlight the texture of structured tailoring and luxury accessories. The sequence focuses on the movement and interaction of talent within these stark, sculptural spaces.
Style
Vertical, Commercial, Clean, Polished
Industries
Luxury Fashion Houses
Color
Jet Black
Camel
Pure White
Background
Showroom
Context
TVC / TV Commercial
Associated creatives
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