LOUIE: Brand Identity

Feb 2022

LOUIE presents a comprehensive brand identity project for its ten-year anniversary, captured through editorial fashion photography and minimalist graphic design. The project centers on a series of studio-based campaign images and print collateral that highlight contemporary menswear, from tailored suits to casual knitwear, executed with a clean, deliberate aesthetic. Photographer Hick Duarte leads the visual direction, utilizing high-contrast monochrome imagery alongside bright, even-lit studio compositions. The visual narrative is supported by U.I.WD.’s graphic design, which integrates large-scale serif typography and bold layouts, while copywriting by Julio Caldeira and Ludmila Vila complements the minimalist magazine-style spreads. The work leans into editorial techniques to establish a cohesive brand presence across print and digital media.

Editorial, Horizontal, Clean, Monochrome

White Seamless

Advertising Campaign