LOUIE

Feb 2022

LOUIE presents its new brand identity through a comprehensive fashion campaign that balances studio portraiture with minimalist editorial layouts. The visual system, developed alongside graphic design studio U.I.WD., utilizes high-contrast monochrome imagery and clean, white-space heavy compositions to showcase the brand's contemporary menswear collection. The project features photography by Hick Duarte, which alternates between group compositions of male models and intimate, detailed close-ups. Copywriting by Julio Caldeira and Ludmila Vila anchors the visual assets, integrating large-scale serif typography that complements the minimalist aesthetic of the magazine spreads and promotional posters. The execution leans into clean, editorial techniques that emphasize the textural qualities of the tailored garments.

Editorial, Horizontal, Clean, Monochrome

White Seamless

Advertising Campaign