BrandLOUIE
ProjectBrand Identity

LOUIE Brand Identity 2022
Associated creatives
Tags
Description
Black and white promotional posters for LOUIE shot by photographer Hick Duarte as part of the brand identity project. The left poster displays a diverse group of men posing together against a plain background with bold typography reading LOUIE and 10 anos. The right poster features a close-up composition focusing on legs and footwear against negative space with website branding at the base. Both prints are displayed inside clear protective plastic sleeves.
Style
Editorial, Horizontal, Monochrome
Industries
Bags & Accessories
Color
Jet Black (50%)
Pure White (50%)
Background
White Seamless
Context
Advertising Campaign