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Brand
LOUIE
ProjectBrand Identity
Diptyque composite image showing a monochrome close-up portrait of an older man alongside two models showcasing menswear against a white backdrop.

LOUIE Brand Identity 2022

Associated creatives

U.I.WD.
U.I.WD.Graphic Design
Hick Duarte
Hick DuartePhotography
Julio CaldeiraLudmila Vila
Julio CaldeiraLudmila VilaCopywriting

Tags

older man monochrome portraitolder man portraitman portraitmenswear fashion photographymenswear fashionfashion photography

Description

This composite image created for LOUIE features brand identity photography by Hick Duarte, with graphic design by U.I.WD. and copywriting by Julio Caldeira and Ludmila Vila. The left side displays a dramatic, high-contrast monochrome close-up of an older man with grey hair and beard, hands clasped near his face against a solid black background, with the brand name LOUIE visible. The right side features two male models set against a plain white background, showcasing contemporary menswear including pleated beige shorts, a light blue color-block button-down shirt, a white t-shirt, and beige footwear.

Style

Editorial, Horizontal, Monochrome, Clean

Industries

Luxury Fashion Houses

Color

Beige (50%)
Sky Blue (30%)
Pure White (20%)

Background

White Seamless

Context

Advertising Campaign