H&M: Olá, Brasil.
Brand
Date
Aug 2025
Description
H&M spotlights a vibrant selection of apparel with the 'Olá, Brasil.' fashion campaign. Photographed by Hick Duarte, the series captures a playful, high-energy aesthetic across a range of ready-to-wear pieces, including tailored blazers, utility dresses, and monochromatic ensembles. The visuals lean into a clean studio aesthetic, utilizing soft lighting to emphasize the textures and silhouettes of the collection. Featured talents Anitta, Caroline Trentini, and Rita Carreira bring a dynamic presence to the campaign, which is presented through a mix of commercial and editorial portraiture.
Style
Vertical, Commercial, playful, Clean
Techniques
Soft Light
Industries
Background
White Seamless
Context
Advertising Campaign
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.