H&M
Olá, Brasil.
Brand
ProjectOlá, Brasil.
Date
Aug 2025
Description
H&M presents Olá, Brasil., a fashion campaign spotlighting a collection of clean silhouettes and structured utility designs. Photographer Hick Duarte captures a series of expressive portraits featuring entertainer Anitta alongside models Caroline Trentini and Rita Carreira. The imagery leans into a polished aesthetic, utilizing soft light and a neutral studio backdrop to emphasize garment textures like faux-leather and sheer tailoring. Through a playful lens, the campaign showcases a range of looks from draped dresses to monochrome utility pieces, defined by a bright, editorial sensibility.
Style
Vertical, Commercial, playful, Clean
Techniques
Soft Light
Industries
High Street Fashion
Background
White Seamless
Context
Advertising Campaign
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