Lost & Found: Brand Identity
Brand
Date
Jan 2022
Description
Lost & Found engaged Angel & Anchor to develop a comprehensive brand identity that balances structured graphic systems with warm, earthy textures. The visual language centers on a palette of olive green, muted beige, and peach, applied across storefront signage, packaging, and interior cafe applications. The project leans into minimalist design, using clean, sans-serif typography paired with geometric iconography to maintain cohesion across print and spatial formats. Commercial photography for the identity features natural light and tactile elements, such as fine sand and organic spills, to ground the modern design in a tangible, inviting environment.
Style
Commercial, Clean, Horizontal
Color
Forest Green
Pure White
Associated creatives
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