L'Oreal Paris
LUMA GROTHE
Brand
ProjectLUMA GROTHE
Date
Aug 2025
Description
L'Oréal Paris presents a beauty campaign featuring model Luma Grothe, captured in a series of portraits set against the backdrop of illuminated Parisian architecture. Photographer Dalong Yang employs a high-contrast aesthetic, utilizing beauty light to define the textures of the brand's cosmetic line. Throughout the imagery, Grothe is styled in a black leather moto jacket, focusing on the application of powder foundation and mist. The execution leans into a commercial aesthetic, characterized by a polished finish and the use of high-speed freeze techniques.
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