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  • ·L'Oreal Paris Campaign with Luma Grothe by Dalong Yang
Brand
L'Oreal Paris
ProjectLUMA GROTHE
Model Luma Grothe applying powder foundation with a compact puff wearing a black leather jacket for L'Oreal Paris.

L'Oreal Paris LUMA GROTHE 2025

Associated creatives

Dalong Yang
Dalong YangPhotographer
Luma Grothe
Luma GrotheModel

Tags

luma grotheloreal paris makeup campaignpowder foundation compactmakeup sponge puffwoman applying makeupwoman holding compactblack leather moto jacketblack leather jacketleather jacketmatte red lipstickred lipstick

Description

Fashion model Luma Grothe poses for a L'Oreal Paris commercial beauty campaign photographed by Dalong Yang. She applies makeup using a branded black sponge puff to her cheek while holding an open powder foundation compact in her left hand. Grothe wears a black leather moto jacket over a white top, paired with a silver beaded collar necklace and bold matte red lipstick. The background features classical Parisian architecture softly illuminated in warm ambient light against the night sky.

Style

Vertical, Commercial, Polished

Techniques

Beauty Light

Industries

Cosmetics

Color

Jet Black (60%)
Pure White (20%)

Context

Advertising Campaign