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Brand
L'Oreal Paris
ProjectLUMA GROTHE
Model Luma Grothe tilting her head up while spraying a black L'Oreal Paris cosmetic mist bottle onto her face in a leather jacket.

L'Oreal Paris LUMA GROTHE 2025

Associated creatives

Dalong Yang
Dalong YangPhotographer
Luma Grothe
Luma GrotheModel

Tags

luma grothemodel luma grothewoman spraying face mistwoman spraying mistface mist sprayfacial spraysetting sprayblack leather jacketleather jacketred lipstick

Description

A commercial beauty campaign for L'Oréal Paris photographed by Dalong Yang, featuring model Luma Grothe. Positioned in profile with her chin lifted and eyes gently closed, Grothe applies a fine mist from a sleek black cosmetic spray bottle across her face. She wears vivid red lipstick and a black leather moto jacket with polished metallic zipper details. The scene is set against a Parisian architectural facade illuminated softly at dusk.

Style

Vertical, Commercial, Moody, Polished

Techniques

High-speed / freeze, Beauty Light

Industries

Cosmetics

Color

Jet Black (60%)

Background

Residential Building

Context

Advertising Campaign