Brand
ProjectLUMA GROTHE

L'Oreal Paris LUMA GROTHE 2025
Associated creatives
Tags
Description
A commercial beauty campaign for L'Oréal Paris photographed by Dalong Yang, featuring model Luma Grothe. Positioned in profile with her chin lifted and eyes gently closed, Grothe applies a fine mist from a sleek black cosmetic spray bottle across her face. She wears vivid red lipstick and a black leather moto jacket with polished metallic zipper details. The scene is set against a Parisian architectural facade illuminated softly at dusk.