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Brand
L'Oreal Paris
ProjectLUMA GROTHE
Luma Grothe holding a white L'Oréal Paris powder compact while wearing bold red lipstick and a black leather jacket.

L'Oreal Paris LUMA GROTHE 2025

Associated creatives

Dalong Yang
Dalong YangPhotographer
Luma Grothe
Luma GrotheModel

Tags

luma grotheluma grothe lorealred lipstickbold red lipsmatte red lipstickwhite powder compactcompact powdermakeup compactblack leather jacketleather jacketsilver beaded necklacesilver chain necklace

Description

Model Luma Grothe poses for a L'Oréal Paris cosmetics advertising campaign photographed by Dalong Yang. She holds a white Infallible powder compact near her cheek while showcasing smooth makeup and a vibrant crimson matte lip. Dressed in a black leather jacket over a white top and accessorized with a metallic silver beaded necklace, she looks directly into the camera. The nighttime background features illuminated classical architectural columns and windows softly out of focus.

Style

Vertical, Commercial, Polished

Techniques

Beauty Light

Industries

Cosmetics

Color

Jet Black (50%)
Pure White (20%)

Context

Advertising Campaign