Brand
ProjectLois Jeans SS25 Lookbook

Lois Jeans Lois Jeans SS25 Lookbook 2024
Associated creatives
Tags
Description
Full-length studio portrait of model Erika Blanc for the Lois Jeans SS25 lookbook, creative directed by Arthur van Rongen and photographed by Jaap Strijker. Blanc poses centrally against a warm beige seamless backdrop, wearing a light blue denim halter top paired with matching straight-leg jeans and brown heeled leather boots with her hands resting in her pockets. Diffused, soft studio lighting creates balanced exposure across the monochrome denim outfit.
Style
Vertical, Commercial, Warm, Clean
Techniques
Soft Light
Industries
High Street Fashion
Color
Denim (80%)
Background
Coloured Seamless, Rooftop
Context
Lookbook