Nour Hammour
Fall Winter 25 - Chapter 1
Sep 2025
Nour Hammour explores the intersection of tailoring and tactile luxury in the Fall Winter 25 - Chapter 1 collection. Through a series of editorial portraits, the campaign highlights the brand's focus on structured leather and plush shearling outerwear, characterized by voluminous silhouettes, high funnel collars, and intricate fringe detailing. Photographed by Walter Pierre, the imagery utilizes a minimalist studio setting to keep the focus on garment construction and rich material textures. Art direction by Simone van Werkhoven and styling by Constant de Boer establish a sophisticated, monochromatic palette, integrating warm wood-paneled accents and soft, directional lighting to ground the collection in an earthy, refined aesthetic. Model Yoonmi Sun anchors the visual narrative, showcasing pieces ranging from glossy black belted coats to oversized, curly shearling jackets.
