live: Brand Identity
Brand
Date
May 2021
Description
The brand identity for agency Live, designed by PORTO ROCHA, establishes a visual language centered on minimalist organization and vibrant accents. The project features a suite of corporate stationery, custom packaging, and signage, utilizing a consistent palette of neutral grey backdrops paired with bold yellow typography. With photography by Mari Juliano, Manuel Sá, and Julio Nery, the presentation emphasizes physical texture and clean composition. The identity incorporates playful elements, such as smiley face stickers and layered paper stock, balanced against structured graphic design and typography that highlights the agency's post-digital positioning.
Style
Horizontal, Commercial, Clean
Color
Lemon
Pure White
Background
Grey Seamless
Context
Advertising Campaign
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