live

May 2021

PORTO ROCHA developed the brand identity for post-digital agency Live, establishing a visual system defined by its interplay of clean, minimalist layouts and vibrant yellow accents. The identity project extends across a range of physical touchpoints, including custom stationery, branded packaging, and collateral like canvas totes and posters. The execution relies on precise typography and high-contrast graphic elements, frequently incorporating stylized cursive scripts and serif treatments. Photography by Mari Juliano, Manuel Sá, and Julio Nery captures the brand assets in controlled environments, utilizing crisp lighting to emphasize material textures like matte paper and cardboard against neutral grey backdrops.

Horizontal, Commercial, Clean

Grey Seamless

Advertising Campaign