liminal.studio: Brand Identity

Jun 2023

Liminal.studio introduces a brand identity project defined by kinetic typography and minimalist graphic design. The execution leverages motion graphics to explore structural themes, with repeating French terminology and geometric patterns anchoring the visual language. Across digital and print applications, the identity employs a restrained monochrome palette to emphasize typographic hierarchy and material texture. The project incorporates clean motion graphics and vector-style rendering, contrasting bold sans-serif type against textured, dark backdrops. Physical applications, including stationery and product mockups, utilize natural light and varied material surfaces—ranging from matte black notebook covers to cream leather—to demonstrate the brand's tactile approach. Hymn provided graphic design for the system, which features a disciplined use of space and structural form.

Horizontal, Clean, Commercial, Minimalist

Motion Graphics

Brand Film / Corporate Video