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Lexus: Time for Possibility

Brand
Lexus
Date

Jan 2023

Description

Lexus presents 'Time for Possibility,' a campaign for the luxury automotive market that leans into atmospheric storytelling and sleek, high-end visuals. The film traverses a range of settings, from sweeping coastal vistas at twilight to the quiet, sharp precision of a modern home exterior. Developed by Holiday United Group, the project relies on live-action technique and a cool, cinematic visual language. The edit balances wide, expansive shots of the vehicle in motion along coastal roads with intimate, detailed glimpses of the interior cabin. Post-production and VFX work by Studio Feather complement the moody lighting and blue colour grading, while the soundscape is provided by SNDWRx.

Style

Horizontal, Cinematic, Cool

Industries
Luxury Automotive
Color
Pure White
Jet Black
Background

Road

Context

TVC / TV Commercial

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