Lexus: Served at Speed
Brand
Date
Jul 2025
Description
Lexus presents 'Served at Speed,' an ambitious automotive spot that pushes the boundaries of precision and performance. The commercial features a high-stakes tennis match staged atop the roof racks of two moving SUVs, set against the expansive backdrop of a private airfield. Created alongside agency Hope&Glory PR, the film leans into a cinematic aesthetic characterized by wide compositions and the warmth of golden hour lighting. The production utilizes drone footage and live-action techniques to capture the scale of the stunt, focusing on the stability and engineering of the vehicles as they maintain a steady pace.
Style
Horizontal, Cinematic, Golden Hour
Techniques
Drone footage
Industries
Color
Pure White
Charcoal
Background
Road
Context
Advertising Campaign, TVC / TV Commercial
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.